CUNNINGHAM
RESEARCH GROUP

ORMOND BEACH, FLORIDA

 

CRG Global is one of the nation's largest and most respected consumer product testing companies. With five individual companies under the CRG umbrella, all specialized in different areas of market research.

 

One of the challenges, was how to re-brand the marketing materials so they could be used individually or as an unified package. I designed a general pocket folder for CRG Global and individual packages for each company with sale sheets that could be printed on-demand and used with any of the folders. This unified the brand while keeping the each company's preexisting logo and gave the sales team unlimited flexibility in creating custom packages per client's needs.