Northwestern’s Women’s Prentice Hospital was moving into a brand new building in downtown Chicago. I worked on-site with their marketing department to help brand the new hospital and revise all the patient material throughout Northwestern Memorial Hospital.
Highlights were a welcome package that had a diecut to tuck the cover in, so as patients were moving the inserts wouldn’t fall out. I also designed a room card that new mom’s could give to their family to make it easy to find them room. This card was so well received, Northwestern started using them throughout both hospitals.