Identity and Event Materials

CLIENT: SGC HORIZON – PROFESSIONAL REMODELER PINNACLE CLUB – CHICAGO

Professional Remodeler’s Pinnacle Club brings together the top remodeling companies in the country for a two day event at a luxury resort. Here they discuss the future of the remodeling industry, innovation within the industry and network.

Designing the logo, I wanted the ‘A’ to reflect remodelers reaching the pinnalcle of their careers and being part of such an excusive event. The blue, gold and serif font made the logo elegant and simple. For the past four years I’ve branding each event with a different theme based on the location. This event was in Park City, Utah in November. I used a dusk photo of the city with the orange glow of the lights and a graphic of the mountains in the background. I then carried this throughout all the event materials.