The New American Remodel Booklet, Advertising and Signage

CLIENT: NATIONAL ASSOCIATION OF HOME BUILDERS (NAHB) AND SGC HORIZON – LAS VEGAS

The New American Remodel (TNAR) is the official show home of NAHB’s annual International Builders’ Show. Each year, the TNAR program selects an existing home for a comprehensive remodel to demonstrate the very latest in building techniques, concepts, materials and designs. Thousands of building professionals from around the world come to tour TNAR and leave with ideas to incorporate into their own projects.

For the past four years, I’ve worked with NAHB and SGC Horizon to create a 40-page booklet, publication ads and signage throught out the home showcasing the home’s state-of-the-art features and sponsor products. I kept the design very minimal and clean to reflect the design of the home and convey the sponsors’ products in a straight forward and easy to read way.