Identity and Event Materials

CLIENT: SGC HORIZON – BUILDING DESIGN + CONSTRUCTION’S ACCELERATE AEC – CHICAGO

Accelerate AEC is a two-day event attended by professionals from all aspects of the commercial building industry. This high-energy, fast-paced forum in New York City features 22 talks from top visionaries representing the nation’s leading AEC firms.

For the past three years, I’ve worked with SGC’s event team in New York to create the event logo, booklet, name badges, signage and advertising that reflects the fast-paced event in one of the largest cities in the world. The X came from the client’s idea of using Xccelerate AEC as the name and was kept when it was decided to stay with an A. The colors are bold and attention grabbing to convey the exciting event and were carried through to the onsite lighting.