Brand Identity and Packaging

CLIENT: CONSCIOUS CHOICE ORGANIC SKIN CARE – VERO BEACH, FLORIDA

Conscious Choice began with the desire to create a luxury brand of certified organic skincare products and package them in innovative, eco-friendly, non-plastic packaging that would not contaminate their product or the planet. Their endeavors resulted in Conscious Choice—the healthiest, highest quality, and most luxurious brand of skincare products.

I designed the brand identity and packaging for 10 different skincare products and 9 different scents. The bluebird in the logo represents all the beauty of nature and that something good is about to come into your life. On the packaging Mother Earth’s hands are giving life to nature with small recycling symbols added to convey the natural packaging used.