Rebranding Patient Materials

CLIENT: NORTHWESTERN MEMORIAL HOSPITAL – CHICAGO

Northwestern’s Women’s Prentice Hospital was moving into a brand new building in downtown Chicago. I was brought in as a contractor to help rebrand the new hospital and revise all the patient material throughout Northwestern Memorial Hospital.

Highlights were a welcome package that had a die cut to tuck the cover in, so as patients were moving to new rooms the inserts wouldn’t fall out. I also designed a room card that new mom’s could give to their family to make it easy to find them room. This card was so well received; Northwestern started using them throughout both hospitals.