Nonprofit Identity and Branding

CLIENT: UNITED AGAINST POVERTY – VERO BEACH, FLORIDA

United Against Poverty is the busiest single-site social service agency in the state of Florida, serving an average of 650 individuals each day. UAP believes that providing people in need a “Hand Up” is the proper path to empower individuals to break the cycle of poverty. This is a philosophical alternative to “one-way” giving, a model that has done little to impact poverty during the last 50 years.

I worked with the agency for six years creating all their marketing from the logo to signage for their grocery stores. Creating the logo we used the ‘A’ as a green arrow to show the movement of rising above poverty. These colors were carried throughout all their branding with the tagline Lifting Lives.